WHY latinolife in the park?

 

Every year we invite musicians, bands, dancers and artists to participate in The LUKAS - Europe's only latin entertainment awards  - where the public and expert judges vote for their favourite latin artists of the year. This is how we discover new artists and latinolife in the park is our chance to take  these wonderful new artists to the wider public.

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OUR pledge

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latinolife  showcases quality Latin culture in all its breadth and depth; the variety, the diversity, the fusion of genres and ethnicities. OUr audience can expect a classically trained Tango orchestra or reggaeton artists of equal high quality.

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THIS IS OUR PLEDGE:

WE DO: Showcase authentic, diverse, quality expressions of Latin music and dance.

WE DON’T: present clichéd, low-quality, diluted forms of Latin artistic genres (as you might see on strictly )
 

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we DO: Use a criteria based on our lived xperience, knowledge  and understanding of our cultures to judge their quality: OUR public and our expert judges select the artists

WE DON'T: Allow pundits who don’t possess this understanding, to tell us what is cool and what isn’t cool.
 

WE DO: present our diverse genres to the public within their cultural contexts, allowing their glory and quality to shine

WE DON'T: place our genres out of context, or lump them with other so-called ‘World’ music, so that they are divorced from their roots, diluting their meaning and value.